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SEO Specialist — KPIs

#KPIDefinitionTargetSource
1Organic Traffic GrowthMonth-over-month % growth in organic sessions[Set baseline first]GA4
2Keyword Ranking Improvement% of tracked keywords that moved into top 10 positions[Set baseline first]Google Search Console / SEMrush
3Low-CTR Content Recovery% of pages with CTR < 5% that get optimized and cross the 5% threshold within 30 days≥ 70%Google Search Console
4Article Relevance Score% of published articles scoring ≥ 65% paragraph-to-title relevance (per internal SEO tool)100% before publishgrowthpilot SEO tool
5Technical Health Score% of flagged technical issues in Search Console resolved within 7 days≥ 90%Google Search Console
6Core Web Vitals Pass Rate% of key pages passing Core Web Vitals thresholds≥ 90%PageSpeed Insights / GSC
7Backlinks AcquiredNet new referring domains per month[Set baseline first]SEMrush or similar
8Indexation Rate% of published pages/articles indexed by Google within 7 days≥ 95%Google Search Console
9Organic-to-MQL Conversion% of organic sessions that convert into a qualified lead (MQL)[Set baseline first]GA4 + CRM
10Content Production VelocityNumber of SEO-compliant articles fully published (through the full writing pipeline) per month[Set baseline first]Obsidian / content log

Notes on these numbers​

  • Any KPI marked "Set baseline first" has no invented target — a number should only be set after the first full month/quarter of real, measured data, not guessed on day one.
  • KPI 4 (Article Relevance Score) ties directly into the existing article-writing workflow's 65% threshold gate — this KPI simply tracks how consistently that gate is being met before publish, not a separate new standard.
  • KPI 3 (Low-CTR Content Recovery) ties into the same "Low CTR less than 5%" flag already used in the Writing Process to identify underperforming keywords/content.
  • KPI 9 (Organic-to-MQL Conversion) is the one metric that connects SEO work directly to revenue impact — recommended to review this jointly with the Performance Marketing and Sales KPIs rather than in isolation.